Friday, April 20, 2007

Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

I went to a great session. It covered the latest emerging trends and techniques in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The panel discussed a variety of topics for optimizing search-based marketing, such as natural search tips, SEM and paid inclusion, sitemap standards, syndication via Google Base, microformats, tagging, social media optimization, long tail optimization, blogging and blog PR, and personalized search, among others. Here are the slides from the session. Definatly worth a look.

http://www.marketersstudio.com/2007/03/web_20_expo_pre.html

4 comments:

Susan said...

Wish I was there - hard to decipher the powerpoint presentation - devoid of the actual lecture content.

HOWEVER, i somehow got to this link - which I find very useful. It's a list of Search Engine Ranking Factors v2
http://www.seomoz.org/article/search-ranking-factors#f33

In their own words...
This document represents the collective wisdom of 37 leaders in the world of organic search engine optimization. Together, they have voted on the various factors that are estimated to comprise Google's ranking algorithm (the method by which the search engine orders results). The result is a resource of incredible value - although not every one of the estimated 200+ ranking elements are included, it is my opinion that 90-95% of the knowledge required about Google's algorithm is contained below.

Wildnet Technologies said...

This was a really quality post
The increase of search engine rankings is the sole purpose behind search engine optimization.
SEO Company

Felcy said...

Thank you for the info. It sounds pretty user friendly. I guess I’ll pick one up for fun. thank u


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sathya said...

Thanks for sharing, I will bookmark and be back again

SEO San Francisco