I went to a great session. It covered the latest emerging trends and techniques in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The panel discussed a variety of topics for optimizing search-based marketing, such as natural search tips, SEM and paid inclusion, sitemap standards, syndication via Google Base, microformats, tagging, social media optimization, long tail optimization, blogging and blog PR, and personalized search, among others. Here are the slides from the session. Definatly worth a look.